Promotions, promotions, promotions. Messages and promotional activities blast shoppers. Price cuts, free 1+1, premium gifts. But how many of these promotional activities help the brand to grow? How many bring additional sales? This toolkit will show you what criteria to consider when creating an efficient promotional plan, aligned to the brand growth objective and financially efficient.
Promotion tactics adapted to the objective of brand growth. Each brand has set a specific growth objective. It can focus either on increasing the number of buyers, or on increasing the frequency of purchase, or on increasing the quantity purchased. What are the most effective promotion tactics for each growth objective?
You will understand what to consider while preparing the promotional plan and the criteria that make it successful in store.
It is as important as the promotion itself. We will go over the tactics that differentiate a successful campaign from a good idea that doesn't bring the expected results.
Our recommendation on how to approach learning and how to integrate the new insights into your daily job.
This toolkit contains the evaluation criteria of a promotional activity inside the store. You can apply this knowledge right away.
Bonus: Understanding promotion efficiency
Brand & trade marketing specialists
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