Nothing compares to hands-on practice, people say. It is very true when it comes to understanding shopper behaviour as well. Nothing compares to observing shopper behaviour in store, right in front of the shelf. I have worked on shopper and consumer insights matters for more than 15 years

What do you read to keep yourself up to date? I often get this question from peers, partners, clients and mentees. Or  ‘Would you share with me some articles that would help me get a fast track development in my job?’ My answer, in most of the cases

Eventmax articles: Rolul datelor în shopper marketing | articol EventsMax Vesna Fuiorea, Next Level Trends: Cum identificăm și remediem cele 4 tipuri de erori în strategiile de shopper marketing | articol EventsMax eventsmax.ro/articole/in-fata-raftului-magazinului-e-ca-la-urna-de-vot-alegerea-poate-fi-mereu-influentata-3063 Sezonalitatea în vânzări – copilul teribil al curbei de performanță | articol EventsMax https://eventsmax.ro/articole/decizia-de-cumparare-dincolo-de-aparente-3349 Shopper