How to have the brand stand out on shelf

On shelf, a brand gets to the first reality check: How many buyers notice it and decide to buy it? On average, 30.000 to 50.000 products find their way on the shelves of a medium sized grocery store. Within a given year, one household buys 300 different products on average, most of which are the same. This toolkit shows you how to efficiently improve the visibility of your brands on the shelf and grow the chances of them being noticed and bought. We will explore simple tactics that will increase shelf visibility, with significant effects on sales growth.

What You Will Get Out of This ?

Understanding the top 5 principles of buying behavior.

The buying process for fast moving consumer goods applies to many product categories and has no significant differences in demographic and socio-economic characteristics.

Tactics for the Category, Segment, or Brand Visibility Growth

Depending on the element in the store, you can improve visibility through simple steps, which also have a positive impact on sales.

Understanding of the “Learn.Link.Leverage” Framework

Our recommendation on how to approach learning and how to integrate the new insights into your daily job.

2 bonuses: Analysis Of Shopper Traffic and Buying Behavior

To maximize the brand stand out impact a thorough assessment of the retail situation is needed. This toolkit includes practical recommendation on how to analyze the shopper traffic in store and to observe the shopper's behavior. The results will be valuable in raising visibility with the right strategies.