Learn how to run better promotions 

Why do some great promotions fail?

You can be the expert building the most successful promotions! Forget about returns, overdue stocks, or low customer engagement. Forget about inefficient promotions. You will grow your brands using promotions with best return on investment.

100%
online

Practical
Worksheets

Applicable
immediately 

Simple to use &
action oriented

The toolkit is part of the Shopper Masterclass

👉Understanding shopper behavior - toolkit ‘What is on shoppers’ mind?’
👉In store visibility - toolkit ‘How to have your brand stand out on shelf?’
👉Impactful promotions - toolkit ‘Why do some great promotions fail?’
👉In store communication - toolkit ‘In store communication that sells’

Toolkit offer:

TRAINING

What is on shoppers minds?

TRAINING

How to have your brand stand out on shelves?

TRAINING

Why do some great promotions fail?

TRAINING

In store communication that sells

Special offer included : 1 hour of 1 on 1 Q&A on the material, with a NEXT LEVEL TRENDS consultant.

Shopper Masterclass

Get ready for a full comprehensive learning experience. Our masterclass includes all toolkits, plus much more: dedicated feedback session to support you adopt faster the new insights.

850 €

350 €

Special offer included: 3 hours of complimentary consultancy.

Are all promotions the same?

Promotions, promotions, promotions. Messages and promotional activities blast shoppers. Price cuts, 1+1 free, premium gifts. But how many of these promotional activities support the brand growth? How many bring additional sales? This toolkit explains what criteria to consider when creating impactful promotional plans, aligned to the brand growth objective and financially efficient.

Why do you need the toolkit ‘Why do some great promotions fail?’

You strive to improve at your job, day by day. You love to develop amazing marketing programs and brand promotions. You want to build you career in marketing, trade marketing or sales.
This toolkit provides a comprehensive perspective on promotions:

  • What is the brand growth objective and why is it important to link the promotions to it?
  • How to build the most efficient promotional plan
  • What are the 5 principles for a successful promotional plan
  • Practical recommendations for a successful implementation in store
  • Easy to use promotion evaluation tool
  • A simple learning tool, to help you fast adopt the new insights into your job

When can I start?

The toolkits are readily available online, so you can start right away. You will receive all materials immediately after registration is completed. 

Vesna Fuiorea, the lead Consultant of Next Level Trends brings...

Heart on insights, head on impact

  • Marketing, Consumer Insights & Strategy, Shopper Insights, capabilities development & deployment
  • Country Operational Board, Regional Teams

20+ years of insights led business growth

  • Corporate multinational (Mondelez/Kraft Foods, Allied Domecq) and freelance consultancy

Cross functional, multi-country leadership

  • Lived and worked in 3 countries
  • Balance of Local & Regional responsability
  • Cross functional, cross country successfully led initiatives

Glo-cal Entrepreneur

  • Application of global principles local into local business

Continuous Learning Mindset

  • Senior Manager Program Northwestern | Kellogg 2018
  • Strategy in the Age of Digital Disruption, INSEAD 2019

How to use the toolkits materials

1. Take the online course
Go through the online, prerecorded 1 hour webinar as many times as you need.

2. Read the insights summary
The toolkit contains a summary of the course, in pdf format. Take notes, ask yourself how and where to integrate the new insights and recommendations.

3. Download the worksheets and build your growth plans!
Start using the new insights and apply them in your job, for your brands and products. The worksheets provided are easy to be adapted and integrated in any promotional plan and activation program.

The clock is ticking!

Next promotional activity you work on could be better. Don’t wait too much! This promotion will be soon over as well. 

You will get not only a great toolkit but also a great opportunity to clarify your questions on promotions with a Next Level Trends expert, through a 1 hour live Q&A session.

Would you like to get more info?

Book now a complimentary briefing session.