Shopper & Retail Insights

Insights Generation & Activation

In a data driven world, planning and implementing a retail activity needs shopper centric insights.
Customer profiles, purchase behavior data or store traffic observation might not be enough in isolation
We support our clients to develop, generate and activate best in class shopper and retail insights, in partnership with highly qualified research agencies

Pending on the business challenge , we ensure the full project management for any type of shopper & retail research program
We have extensive expertise in managing programs such as:
Purchase decision tree
Triggers & barriers to purchase
Shopping missions
Promotions impact evaluation
Visibility in shelf
Packaging design assessment
Shopper behavior observations

We consider that insights become valuable only if they support the business growth
Therefore, insights activation plays a major role in our partnerships with our clients.
We have successfully guided our clients to activate the insights in:
Category management and category growth programs
In store activation
improving visibility at shelf and on secondary displays, finetuning merchandising standards
Revising pricing strategy and portfolio segmentation
Building online vs. offline strategies
Seizing growth opportunities from loyalty cards data analysis

Book a 15 min complimentary call now to find out more.